Conversion Rate Optimization: 11 Ways to Increase Your Conversion Rate

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We all desire to get tons of traffic to our websites and blogs. However, if it doesn’t result in any conversion, whether it’s a purchase, download of an eBook, or an email subscription, it’s not worth it.

The goal of your website is to have potential customers buy from you, but this doesn’t happen a lot if the right strategies are not in place. According to Small SEO Tools and Strangeloop, a delay of even one second in displaying relevant information to potential customers can result in a 7% decrease in conversion rates. So how does this affect your company? For example, if your company generates $100,000 in monthly sales, you could lose $2.5 million in conversions per year if you didn’t provide the customer with important information about your product or service in real-time.

Are you familiar with the phenomenon of “analysis paralysis”? The concept states that a person’s ability to make decisions can be hampered by too many options. The same can happen if your website has too many sections or if it is confusingly designed. Visitors will not convert when that happens. So, it is beneficial to lower your cost per acquisition by increasing your conversion rate.

You may, however, lack the ability to come up with a concrete step-by-step plan that delivers measurable results. To get you started, this article defines conversion rate optimization, a strategy used to improve a business’s conversion rate, as well as 11 proven ways to increase your website’s conversion rate and boost your profits.

What is Conversion Rate Optimization?

CRO, or conversion rate optimization, refers to the process of optimizing your website in order to generate more leads. By improving content, implementing split testing, and improving workflows, CRO can be achieved. Optimizing the conversion rate generates highly qualified leads, increases revenue, and reduces acquisition costs.

What is categorized as a conversion?

An online conversion occurs when a visitor completes a site objective. Site objectives can take many forms. For instance, if you sell products on a website, your main objective (known as macro-conversion) is to get the user to purchase the product. Before macro-conversions, smaller conversions can take place, such as subscribing to emails. These smaller conversions are called micro-conversions.

Here are some examples:

Macro-conversions:

  • Requesting a quotation
  • Ordering from a site
  • Signing up for a service

Examples of micro-conversions:

  • Subscribing to an email list
  • Adding a product to the cart
  • Registering an account
11 CRO Strategies To Improve Conversion Rates

It is always possible to improve your conversion rate, regardless of where it stands now. The following tips will help you optimize your conversion rate to boost revenue and profits.

Sharp, Strong Calls-To-Actions

Any successful marketing campaign requires powerful calls to action (CTAs) that can either seal the deal or break it between you and the customer. Whether you want your audience to subscribe to your mailing list, read your e-book, like, and comment on your post, take part in a contest, or share their contact details, your call-to-action must inspire them to take that specific action.

Customer engagement can be triggered by creating engaging content. Understanding your audience’s needs and wants will help you create content they will enjoy. Instead of posting generic content, post content that gets the most clicks. For example, “register” has no emotional pull, while “yes, I want to save 60%” is surely going to trigger your audience and encourage them to act. This type of CTA catches the attention of your target audience and increases conversions. A CTA can also be used for advertising special offers, promoting e-books, or growing email lists.

Be Sure to Add Reviews and Testimonials

In a survey conducted by Fan and Fuel, 97% of the respondents said reviews played a significant role in their purchasing decision. Meanwhile, 92% of the respondents were unsure whether to buy from sites without reviews. As such, failing to implement this strategy will drastically affect your conversion rate.

Today’s consumers treat testimonials and reviews the same way they treat personal recommendations. This type of word-of-mouth marketing will boost your credibility, which will increase conversions for your business.

Forms Should Be Brief and Simple

Forms that are too long can discourage prospects from completing them. This is detrimental to your business as you may end up losing leads. Therefore, keep your landing page forms short, clear, and straightforward.

Remove the extra fields that may appear unnecessary and intrusive. Making your form simple and easy to fill out eliminates any doubts from your customer’s side and increases their confidence in your brand. It also makes it easier for them to complete the form in a shorter period.

Build a Sales Funnel

A sales funnel illustrates where a customer is in the buying process and how close they are to purchasing from you. In a funnel, each stage represents a specific audience that narrows down to a specific group of buyers who convert. At each step, businesses can devise a customized strategy for capturing prospects and converting them into paying customers.

The average consumer needs between seven and ten touchpoints before making a purchase. The sales funnel, which is triggered by your marketing efforts, allows you to determine your target market and the number of people you can convert. To create a sales funnel that works, one of the most basic rules is that offering more value to customers, in the long run, will help you build relationships with them that last. You will benefit from incorporating a sales funnel into your marketing plan, as it will help you increase conversion rates by helping your team walk prospects through each step of the purchase process.

Produce High-Quality Content

The words you use on your website are crucial. You may lose your customers if they are not able to find what they are looking for within seconds of reading. Make sure your content is engaging, informative, and easy to read. Be sure to use engaging, clear language when describing your products or services. Make sure your text is big, bold, and eye-catching. Last but not least, a strong headline is vital. A compelling headline draws customers to read and hopefully buy.

Mobile-Optimize Your Website

The conversion rate must always be a brand’s top priority when optimizing mobile sites. Less is more when it comes to mobile devices. You should have a mobile-friendly site that is easy to use, distraction-free, easy to navigate, and fast to load. Make navigation easier by using accordions and hamburger menus. Stay away from images and links on essential forms. The fact that 80% of smartphone owners purchased an item online in 2020, it is crucial to cater to mobile-using customers in your marketing plan.

Examine Your Competition before Your Potential Clients Do

A successful business never ignores competitor research. You can learn how your industry works by studying your competitors. You can do this in four easy steps:

  • Analyze the direct and indirect competitors you face
  • Examine their site for aesthetics
  • Analyze your competitors’ strategies
  • Perform a performance analysis of the possible outcomes

To conduct an effective analysis of your competition online, you need to have a reliable internet connection in place, like the one offered by Windstream Internet.

Competitor analysis allows you to identify the weaknesses of your competitors and assist you in providing your target market with better offers. Since your customers may first visit a competitor’s site before coming to yours, this step is crucial. By outperforming your competitors, your business will gain an edge over them and result in a drastic increase in conversion rates.

Get Your Deal in Front of Them

Pop-ups can boost conversions when done correctly. They can be used to your advantage if properly implemented and optimized. The conversion rate for pop-ups is generally 3.08%. However, with the clever implementation of conversion tracking, the average conversion rate can triple to 9.30 percent and even reach up to 50%.

Multimedia Elements Are Great for Landing Pages

Has anything ever come out completely different from what you expected when you ordered it at a restaurant? Make sure that doesn’t happen when it comes to your content. If you want to prevent that from happening, make sure your landing pages include real-life product images and videos.

The credibility of your website is enhanced with multimedia elements. In addition, multimedia content consumption has become popular. If you want to increase conversions, add graphs and charts, images, or testimonial videos in your content.

Eliminate Distractions 

Messy layouts and unnecessary ads will hinder your audience’s ability to find information on your site. If your landing page contains too many elements, it distracts your visitors from the primary reason they came to your site in the first place and makes navigation difficult. If you want to eliminate the bounce rate, your landing page needs to be straightforward. You can add pictures and videos but do so in moderation.

User-friendly design, engaging content, and a good user experience are important factors in a good website design. The following is the list of elements your website page must have:

  • Headings
  • Subheadings
  • Product features and benefits
  • CTAs
  • Visually appealing images
  • Reviews & testimonials
Optimize Your Page Speed

Slow loading pages are a huge obstacle to conversion. It refers to how quickly the content appears on the screen.
The average site that takes more than 3 seconds to load has a 40% abandonment rate, as per research. One second of page delay can lead to a decrease in conversion rates by 7% on smartphone devices specifically.
Check your page speed with Google’s Page Speed tool to see why your mobile site doesn’t convert well. With this tool, you can test the speed of your mobile site. But given it’s an online tool, you’ll need an internet connection like Windstream to use it.
Images should be resized and compressed to improve page speed. You should also make sure that your website is mobile-friendly.

The Benefits of CRO for SEO

Though conversion rate optimization is not associated with organic visibility on search engine results pages (SERP), there are specific advantages in terms of SEO. They include:

  1. Enhanced customer insights: It helps you better identify what language and messaging will appeal to your key audience. The goal of conversion rate optimization is to sell to the right customers. You won’t be able to grow your business without the right clients!
  2. Improved ROI: Increased conversion rates mean more efficient use of resources. You’ll get more conversions without bringing in more customers if you learn how to maximize your acquisition efforts.
  3. Scalability: While the size of your audience may not grow in tandem with your company, CRO allows you to do so with limited resources and prospects. There is no such thing as an infinite audience. Your business can grow without running out of customers if you turn more browsers into buyers.
  4. Improved user experience: The more sophisticated and smart your website appears, the longer your users tend to stay. A CRO study examines how well your site performs. You will create a better user experience if you take what works and expand on it. Engaged users will return to your site more frequently — and some will even become advocates of your brand and its products.
  5. Enhanced trust: Users must be able to trust a website before they share their credit card numbers, email addresses, or any other personal information. Websites are your biggest salesperson. A lot like an internal sales force, you want your website to be courteous, professional, and able to answer all your customers’ queries.
Concluding Words

In light of the fact that more than half of a company’s success depends on customer acquisition, it stands to reason that conversion rate optimization should be heavily emphasized.

In the end, increasing website conversions can significantly decrease customer acquisition costs.

The majority of the above-mentioned CRO tips are concerned with enhancing the customer journey and improving the user experience. These aspects make the greatest contribution to CRO. However, all these CRO strategies don’t need to be implemented at once. Identify which strategy will have the most significant impact on your business and test it first.

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